Dreams, Passion and Voice of our Miracles
A logo represents the identity of a brand. It’s a language through which a brand connects with their fans and followers. It’s a visual identity with which the loyal customers feel proud to be associated or part of.
The reflection of a brand is about it's people and not the product.
The logo of Local Miracles does not represent a brand but it’s about millions and millions of Miracle Makers. It represents their dreams and passions which they bravely follow and turning it to reality every single day. Local Miracles is all about those millions of dreams.
When you look closely at the logo – you will be positively surprised to find, how different crafts and talents have come together and become part of a homogenous community in the shape of letter “M” (the initial for Miracles).
Local Miracles is a platform of the talent, by the talent, for the talent. We needed to build a unique identity to and to truly represents this philosophy, which is not about any brand but our millions of miracles around us. The gracious leverage of vibrant colours and gradient represents the true ethos, diversity and uniqueness of each our Miracle Makers.
The sun at the top, and it’s rays in the manifestation of map pins, connects our miracles to the locals. As the sun nurtures our Mother Nature and earth – this community of miracles are nurtured, and valued by our locals. They make the ecosystem whole and helping each day to make it a self-sufficient society.
The journey of our logo has not been easy. We had many iterations of designs, countless discussions, long nights to transform this novel idea into a vibrant, strong and unique visual identity of our Miracle Makers and Miracle Seekers.
Our logo is a voice of all the Miracles around us.
